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Background
Accomplished native kayak craftsman John Petersen had no online presence and his artistic talent needed to be showcased in a manner befitting the beauty of his work. Questions about the strength and reliability of his kayaks and paddles remained unanswered.
John was attempting to start an annual symposium but needed a way to inform people about it and provide communication.
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What we did
We created an exceptionally beautiful web site to showcase his work. Matching the web site appearance to his tradition of native craftsmanship, we also added dramatic videos which demonstrate the reliability of his craft and their suitability for use in adverse conditions.
We also created a separate web site for the annual Traditional Arctic Kayak Symposium, which helps to keep people informed about the event and makes it easy to sign up, get directions, and learn more about what to expect at the event.

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